Within the past couple of years Vodio has become a more substantial medium for viewing and sharing videos on the Internet. With over a 50 Million videos viewed and millions of videos shared, we have decided to conduct research on viral videos; who stars in them, what feelings they evoke, and other factors that make people share them. With that in mind we have analyzed our 500 most popular videos of 2013, and have come to some interesting conclusions.
Starting with the focus of the videos, we were able to categorize the videos into four subjects; Humans, Animals, Nature, and Technology. It was not surprising to find out that humans were the most popular focus of the videos. However, what was surprising was that videos starring “Average Joes” were viewed and shared much more than videos of celebrities. This may be due to the following fact – videos starring “Average Joes” often include surprise endings or a twist that we did not see coming.
Celebrities may be the most popular people on the planet, yet, it seems the “Average Joe” manages to steal the spotlight when it comes to videos growing viral. We believe that viewers are capable of creating a closer sense of empathy with someone more relatable to them.
Another interesting finding that surprised us was that most, if not all the videos, evoked a positive feeling such as Surprise, Happiness, Awe, Laughter or Curiosity, which led us to conclude that when positive feelings are aroused, people tend to pass it on, which makes us see there is still hope in humanity.
Sex does not sell, believe it or not! People like laughing from videos more than being aroused. Silly videos like bloopers and spoofs top the charts when it comes to “Smart, Sexy, or Silly”. Laughter is universal, it is contagious, and that is why laughter is able break through social and cultural barriers. That is why silly videos are viewed and shared more than sexy or smart videos.
As we know, celebrities are always creating new films, shows or skits to boost their ratings. Even now talk show hosts like Jimmy Kimmel, and Jimmy Fallon are creating active online video campaigns. Some shows have exclusive content released only to their social media platforms. Hosts that are capable of making a fluid transition between television and Internet seem to gain the most notoriety in social media.
As we all know, people are nowadays inseparable from technology. What makes technology so amazing is its innovation. Every six months there is a new product to replace a product you had just bought. People are curious on what is coming out next, what the specs are, how much it costs, and the new utilities it will have in our daily lives. It is hard to distinguish the facts from the fiction at times though. Rumors create a grey area that blends the two together which incites people’s interests. Interesting enough, although videos with notable brands do have their notoriety, a lot of the focus surrounds rumors of new products which actually dominates over videos of actual products, it truly is the epitome of curiosity catching the crowds attention.